How to Read
the IQVA Report.
Two documents.
Different purposes.
When IP Frontier Studio completes an IQVA evaluation of your intellectual property, you receive two distinct deliverables. They serve different audiences, carry different levels of confidentiality, and are meant to be used in different stages of your commercial strategy.
- Verdict and confidence level
- IQVA Global score (0–5)
- Block scores across the 6 dimensions
- Top 3 strengths and top 3 risks
- 30–60 day next-step plan
- Free to share with buyers, board members, partners and stakeholders
- Complete analysis across all 6 dimensions
- Vertical-by-vertical breakdown (4 verticals)
- Detailed risk map with mitigations
- Eight interactive analysis modules
- Investment scenarios and territorial analysis
- Audit-ready evidence matrix
- For internal decision-making and confidential negotiation
One page.
The whole picture.
The Public Summary is designed to deliver the essential verdict in a single page that can be read in under three minutes. It is not a teaser of the full report — it is a complete, self-contained executive snapshot.
Anatomy of the page
Twenty-five
to thirty pages.
The Full Dossier is the working document. It is structured into thirteen sections that walk from the executive verdict down to the audit trail of the evidence. The eight interactive modules — explained in Section 06 — are embedded across these sections.
What you'll find inside
Six independent
lenses on the IP.
Every IQVA evaluation looks at the IP through six structural dimensions. They are independent of each other — an IP can score high on one and low on another — and the Global score is the integration of all six. Reading them separately is what gives the report its diagnostic power.
Two layers,
read together.
The verdict gives you the direction. The confidence level tells you how solid the evidence behind that direction is. Both matter, and both should be read together — a high-confidence GO-AMARILLO is a different commercial proposition than a low-confidence GO-VERDE.
The three verdicts
The three confidence levels
Four verticals.
Four readiness states.
Beyond the Global score, the dossier breaks the IP down by commercial vertical: Editorial, Audiovisual, Product/Licensing and EdTech. Each vertical receives its own score and a readiness state that tells you whether the IP is operationally ready for that path today.
The four verticals
The three readiness states
The dossier is alive.
Use it.
The Full Dossier embeds eight interactive modules that turn the evaluation into a working instrument. None of them require technical skills or external software — they live inside the dossier itself and respond in real time as you explore scenarios. This section explains what each one does, how to operate it, what it adds to your analysis and when to reach for it.
- Identify the block where you have the most realistic upside (typically the lowest of the six).
- Edit that block's score upward to a level you could credibly reach in 6–12 months of focused work.
- Observe how the Global score and each vertical status change.
- Repeat with a different block to compare which investment gives you the better return.
- Turns a static verdict into a prioritization tool
- Shows which dimensions are the highest-leverage targets for your next sprint
- Surfaces non-obvious paths to a higher verdict (sometimes B4 lifts more than B3)
- Builds an evidence-based argument for where to spend development capital next
- After receiving a GO-AMARILLO and wanting to plan the path to GO-VERDE
- Before committing budget to a specific area of the IP — to model expected impact
- When defending priorities in front of a board or investor
- To pressure-test a proposed improvement plan against the actual score sensitivity
- Choose the vertical you would enter through (Editorial · Audiovisual · Product · EdTech).
- Set the investment volume on the slider — calibrated to typical commitments in children's IP at this profile.
- Choose deployment speed (Conservative · Balanced · Aggressive) and target market scope (Local · Regional · Global).
- Read the outputs: indicative break-even window, ROI range over 36 months, confidence level of the scenario and a written rationale.
- Translates the IQVA score into something a CFO or investment committee can read
- Surfaces the sensitivity of returns to entry strategy — the same IP can show very different shapes
- Anchors discussions in scenarios with explicit assumptions, not in gut estimates
- Produces a paragraph you can paste directly into an investment memo
- Before approving a development budget internally
- During co-production negotiations to anchor your counter-offer
- When two verticals look equally attractive and you need a tie-breaker
- To stress-test a partner's proposal against your own scenario
- Open the territory chip for the market you want to model (Europe, North America, Latam, Asia, Nordic, etc.).
- Adjust the market variables to reflect your knowledge of that territory and your IP's positioning there.
- Compare the resulting territory score with the others to see where the IP has the strongest natural fit.
- Read the "Natural Priority Markets (Top 3)" output — this is the system's recommendation given your adjustments.
- Replaces gut-feeling territorial intuition with a structured comparison
- Identifies counter-intuitive opportunities (often Nordic or Asian markets that local studios overlook)
- Sequences entry order — where to launch first, second, third
- Highlights territories where the IP would need structural localization before entry
- Before signing a multi-territory licensing agreement
- When planning your festival or rights-fair strategy (Bologna, MIPCOM, Frankfurt)
- To prepare a territorial roll-out plan for an internal stakeholder
- When a partner proposes a market you hadn't considered — to validate or challenge it
- Start with the vertical the IP was born in — read the natural strength there.
- Move through the other three verticals and read the adaptation rationale for each.
- Identify the friction points — they are usually concrete (pacing, character density, episode structure, licensable assets).
- Use the analysis to scope adaptation budgets and creative scopes realistically.
- Calibrates expectations across verticals — no vertical is the same investment
- Identifies the structural blockers that would derail a vertical jump
- Suggests the optimal sequence of vertical expansion
- Quantifies (in qualitative terms) the adaptation effort each path requires
- When a buyer asks you about a vertical you hadn't planned
- Before signing an option agreement that bundles multiple verticals
- To scope a co-development conversation with a partner from a different vertical
- When briefing an external producer or licensee on what the IP can and cannot do
- Scan the risk map for High-severity items first — these are the deal-breakers.
- Move to Medium-severity items — these are typically the conditions of a GO-AMARILLO verdict.
- For each risk you decide to address, copy its mitigation strategy into your sprint plan.
- Assign owners and deadlines to each mitigation. Return to the risk map as a checklist.
- Converts the verdict into an executable action plan
- Separates the strategic risks (Brand, Market) from the operational ones (Legal, Compliance)
- Gives you the language to discuss risks with each stakeholder in their own terms
- Anticipates the questions a sophisticated buyer or investor will ask
- The moment you receive the dossier — start with the risk map
- Before any high-stakes pitch, to pre-empt the hardest questions
- To brief your operational and legal teams on what to clean up
- When updating an evaluation — risks that were High should ideally be Medium or Low
- Read each of the four pedagogical dimensions and absorb the key claims.
- Note the alignment with educational frameworks (Reggio Emilia, Montessori, EYFS, Common Core, LOMLOE).
- Pull the strongest claims into your EdTech-facing pitch deck verbatim.
- Use the implementation analysis to scope institutional rollouts realistically.
- Gives the IP credibility with educational and institutional buyers
- Surfaces structural pedagogical strengths the creative team may not have articulated
- Flags adult-mediation dependency — critical for autonomous EdTech products
- Aligns the IP with named curricular frameworks, opening institutional doors
- Before approaching any EdTech platform or institutional buyer
- When applying for educational grants, certifications or institutional partnerships
- To inform the creative direction of educational extensions of the IP
- When responding to procurement processes that require pedagogical evidence
- Read the three axis scores and identify the weakest.
- Open the mitigation recommendation tied to that axis — they are written as concrete next actions.
- Apply the recommendations in order: iconography first, mediation second, narrative third.
- Use the resulting message architecture as the spine of your pitch and marketing materials.
- Translates the analytical scoring into commercial action
- Identifies which axis is blocking your current pitch from landing
- Provides the message architecture for sales materials, decks and rights fairs
- Aligns the creative, commercial and licensing teams around a single narrative
- Before designing or refreshing the pitch deck
- Before approaching licensees or co-production partners
- When briefing a PR or marketing agency on the IP
- When the IP keeps generating warm interest that doesn't convert — the mitigation often lives here
- Read each test in full — metric, threshold, cost, audience, decision rule.
- Identify the tests that are feasible in your next 30–60 days with current resources.
- Assign each feasible test to an owner with a clear deadline.
- Run the tests. The decision rule of each test tells you whether to proceed, pivot or stop.
- Converts the dictamen into a runnable plan with explicit decision points
- Prevents the typical post-evaluation drift ("the report is great but now what?")
- Establishes a clear evidence trail for the next milestone decision
- Makes the IP visibly active in front of investors and partners
- Immediately after receiving the dossier — it is the operational gateway
- Before reporting back to investors or board members
- When the team agrees the IP is promising but disagrees on what to do first
- As the basis of the next milestone review
Not a PDF.
An instrument.
Most IP evaluations end up as a slide deck that gets quoted out of context and then forgotten in a drawer. IQVA is built to be the opposite: a working instrument that stays useful for months, gets stress-tested in real conversations, and can be updated as the IP evolves. Four properties make this possible.
How operators
actually use IQVA.
Three scenarios that recur across the operators who use IQVA professionally. Each one shows which sections of the dossier and which interactive modules are the natural starting point, and how the analysis translates into a concrete commercial move.
Start with the Block Scores in the Public Summary — your strongest dimensions are your opening line. Move to the Commercial Narrative module to lock the message architecture. Use Score Rationale & Adjustment to anticipate the publisher's pushback on weaker blocks and to show the credible path of improvement. Finish with the Validation Plan to demonstrate that you are running tests, not waiting for permission.
Open with the Verdict and the IQVA Global as the executive headline. Move to the Vertical Breakdown to show that Audiovisual is rated Conditional rather than Ready, and what specifically blocks the Ready status. Use Investment & Return Scenarios to model the budget request against indicative break-even and ROI ranges. Close with the Risk Profile to demonstrate that the risks are identified, scored and being mitigated.
Start in Block 5 — Territorial & Universal to read the structural travelability of the IP. Move to Territory Entry Analysis and run the four-variable adjustments for the markets you are considering. Cross-reference with the Format Adaptation Analysis to see which vertical leads in each territory (the same IP might lead with Editorial in Europe and Audiovisual in Asia). Use the Risk Profile for territory-specific risks that need pre-empting before a roll-out commitment.
When you're ready
for the complete picture.
The Public Summary is shareable freely. The Full Dossier — with its complete methodology, traceability, comparables, extended evidence and the eight interactive modules — is delivered exclusively under a confidentiality agreement.
What you receive under NDA
How to request
Write to us at contact@ipfrontierstudio.com with the subject "Full Dossier request — [IP Name]".
We send the NDA within one business day. Bilateral or unilateral, your choice.
Once signed, we deliver the Full Dossier within 24 hours by secure link.
Follow-up call available within the first week to walk through the dossier and the interactive modules together.