IQVA · Viability Assessment

Verdict

GO-VERDE

Confidence: High

4.80

IQVA Global / 5.0

Recommended buyer-fit: EdTech platform (primary declared buyer); premium streaming/studio (audiovisual); premium children's publisher (editorial); institutional/school networks (Atlas B2B)

Miru achieves GO-VERDE on the strength of a convergent OSI signal (Nucleus 9.6/10, ranked #1 of its cycle) that maps directly onto a scientifically documented and globally prevalent parental condition, combined with an asset-complete creative core (novel, screenplay, operational EdTech, print-ready editorial), all-Fuerte B4 transmedia architecture across four verified layers, a universally declared and Evidence-A-coherent B5, and a clean single-titleholder legal structure with official papers. The subcategory is verifiably empty across all analyzed markets. Confidence is High: four blocks score ≥4.0, Evidence A is complete and auditable, and named comparables are present from the Evidence B corpus.

Block Scores (0–5)

Origin & Signal

4.8

Cognitive / Educational

4.4

Market & Category

5.0

Transmedia / Commercial

5.0

Territorial / Universal

5.0

Legal / Compliance

4.6

IQVA Global

4.80

Key Strengths (Top 3)

Strength 1

OSI signal of maximum verified strength: two convergent 10/10 axes (G03 + G14) across 12 markets, Nucleus 9.6/10, Friction Score 0.91 — the highest in the OSI dataset — anchored in published peer-reviewed science (Roskam et al., Affective Science, 2021; Tronick & Gold, 2020), creating a first-mover structural protection that cannot be replicated by copying a premise.

Strength 2

Asset-complete creative and commercial infrastructure: publication-ready novel, continuity-locked feature screenplay, operational EdTech demo (GDPR-native, COPPA-friendly, source-traceable, offline), print-ready Eleanor's Notebook, AV proof samples with original music and character voices — all independently commercializable today without film production, distributed across four verticals with documented licensing terms.

Strength 3

All-Fuerte four-layer transmedia architecture (B4): visual identity, cross-format coherence, rhythmic layering, and emotional transfer all rated Fuerte by human pre-evaluation of multimedia materials — a structural robustness that allows the IP to enter any format door (novel, film, atlas, notebook) and maintain canonical consistency, reducing co-production risk and increasing licensee confidence.

Risk Map (Top 3)

Feature film production capital dependency

Medium Financial / Production

Track A (novel, Atlas, Eleanor's Notebook, product) is self-sustaining revenue stream that does not depend on film production. Series/streaming short-form is a faster, lower-capital audiovisual entry than theatrical feature.

Aesthetic dilution in licensing (Eleanor Rule violation or painterly-3D degradation)

High Brand integrity / Licensing

Include Eleanor Rule clause and painterly-3D minimum craft standard in all licensing agreements. Create licensee creative director brand bible addendum with visual reference examples.

Well-capitalized competitor enters the exact parental-falibility subcategory before theatrical release

High Competitive / Market

Accelerate Track A activation immediately (Atlas institutional pilot, Eleanor's Notebook to print, novel to publisher) to establish market presence in editorial and EdTech before the audiovisual window opens. First-mover in editorial/EdTech is achievable within 12 months without film production.

Next-Step Plan (30–60 days)

Ocean Atlas institutional pilot (EdTech primary buyer validation)

Metric: Completion rate of full seven-aquarium journey; teacher/educator defensibility rating of scientific sources; re-use rate after first session; Net Promoter Score from institutional buyer contact — Threshold: >70% completion rate; >80% educator defensibility rating; >50% re-use within 30 days; NPS ≥40

→ If NPS ≥40 and completion ≥70% in 2+ of 3 pilot sites: proceed to full institutional license pricing activation and publisher conversations with first-party demand evidence. If NPS <40: investigate friction points before scaling.

Cold comprehension test for B2B logline across buyer types

Metric: Unaided comprehension score (1–5); curiosity activation score (1–5); misclassification rate (how many identify it as SEL curriculum, arthouse, or parenting advice — the forbidden positionings) — Threshold: Mean comprehension ≥4.0; mean curiosity ≥4.0; misclassification rate <10%

→ If misclassification >10%: revise logline and one-sheet to more explicitly invoke 'luminous coastal adventure' surface layer before introducing the emotional undercurrent. If comprehension or curiosity below threshold: test alternative logline variants.

Cross-format character recognition test (book-to-film, film-to-book)

Metric: Unaided character recognition accuracy (Miru, Sara, Walt, Mango, Margaret) across format switch; unprompted world association ('where is this story set?'); emotional attribution accuracy ('how does Sara feel at the beginning / end?') — Threshold: ≥80% unaided character recognition after format switch; ≥70% correct world association; ≥70% emotional attribution accuracy

→ If recognition <80% after format switch: identify which character or world element suffers the most friction and strengthen the iconographic anchor (silhouette, color, distinctive object) in that character's design. If emotional attribution <70%: review whether the dual-layer architecture creates comprehension interference at ages 6–7 specifically.

Scope Note: This document is a public summary. The complete IQVA dossier (methodology, A/B/C traceability, comparables, extended evidence, and full justification) is delivered exclusively under NDA. Contact IP Frontier Studio to request the full report.