HOW IP-Factory-Studio OPERATES
We help publishers, producers and licensing teams reduce decision error before committing resources to a children’s IP.
We operate through one pipeline:
Origin Signal (early signals) → IQVA (structured evaluation) → decision-grade IP material → activation
Origin Signal (early signals) → IQVA (structured evaluation) → decision-grade IP material → activation
1) Entry modes (4 ways to use the same system)
A) Originals (our IP demos)
Decision-grade IP prototypes ready for partner review and licensing conversations.
Decision-grade IP prototypes ready for partner review and licensing conversations.
B) Co-build
Partner-led development guided by signals, constraints and evaluation checkpoints.
Partner-led development guided by signals, constraints and evaluation checkpoints.
C) IQVA on-demand
Independent evaluation of third-party IPs under consideration.
Independent evaluation of third-party IPs under consideration.
D) IQVA proactive (under-validated opportunities)
We identify assets that may be structurally scalable but currently under-explored, and provide a signal + IQVA-based evaluation before partners commit resources.
We identify assets that may be structurally scalable but currently under-explored, and provide a signal + IQVA-based evaluation before partners commit resources.
2) Independent IP Evaluation (IQVA)
We evaluate externally developed IPs or projects under consideration before investment.
Purpose: assess viability, structural strength and strategic fit across domains (editorial / audiovisual / product).
Output: decision-ready clarity, not promotion.
Output: decision-ready clarity, not promotion.
Typical deliverables:
-GO / GO with adjustments / Observe / NO-GO
-key risks, constraints and dependencies
-adjustment scenarios (tone / format / positioning / scope)
-coherence & readiness by domain (editorial, audiovisual, audio-first, education, licensing)
IQVA can remain standalone or become a foundation for licensing, acquisition or co-development.
IQVA applies the same standard to internal IP demos and third-party projects; asset origin is always stated.
IQVA applies the same standard to internal IP demos and third-party projects; asset origin is always stated.
3) Partner activation (after approval)
Once an IP is approved—via internal development or evaluation—we align with partners on:
-objectives and formats
-internal capabilities and gaps
-timeline and risk tolerance
Our role is to reduce friction, keep coherence and support confident activation. We do not replace internal teams.
4) Engagement models (how agreements are structured)
A) Licensing
Territory- and format-specific rights for characters, worlds and IPs (editorial / audiovisual / consumer products).
Territory- and format-specific rights for characters, worlds and IPs (editorial / audiovisual / consumer products).
B) Co-development
Joint development using the same method and evaluation checkpoints: framing, constraints, cross-domain alignment, iteration.
Joint development using the same method and evaluation checkpoints: framing, constraints, cross-domain alignment, iteration.
C) Custom development (selective)
Build or adapt IPs for defined partner needs (catalogue gaps, new formats, extensions), with coherence and early evaluation built in.
Build or adapt IPs for defined partner needs (catalogue gaps, new formats, extensions), with coherence and early evaluation built in.
D) Proactive scouting mandate (IQVA proactive)
A standing mandate (retainer or scoped brief) to scan for under-validated opportunities globally and deliver signal + IQVA-based evaluation packages. Used to build an early pipeline of candidates before partners commit resources.
A standing mandate (retainer or scoped brief) to scan for under-validated opportunities globally and deliver signal + IQVA-based evaluation packages. Used to build an early pipeline of candidates before partners commit resources.
5) What partners receive
-decision-grade documentation and rationale
-coherent assets across agreed domains
-defined usage boundaries and consistency rules
-clear next steps: iterate / pivot / stop / scale
-Clarity comes before commitment.
6) Execution (optional)
When scope requires it, we can deliver a transmedia package under unified creative direction, e.g.:
-series blueprint + initial editorial units
-educational/interactive formats
-short-form audiovisual content
-audio-first storytelling / audiobooks
-launch-ready promo assets
Deliverables and timelines are defined per project.